My Vision for ExpecTees Maternity

I have a vision of where ExpecTees Maternity will go in the future. I want to create a fashion-forward line of shirts that have designs so hip that even someone that is not pregnant will want to wear. Maternity clothes are a hard thing-you need them, you want to look good in them(especially when you don't always feel good), and you don't want to take out a second mortgage to pay for them. Insert ExpecTees Maternity. Our shirts are high-quality and affordable-they will last from the time a woman finds out she is pregnant until long after the baby weight is gone. Now, I want designs that will do the same-a truly transitional maternity shirt that can be worn at any stage. The novelty line of shirts that we currently have are great, but creating the transitional line of shirts, especially in these tough economic times is where I see ExpecTees' future.